HERBATINT, the main brand of Antica Erboristeria, was founded in 1970 by the brilliant intuition of its founder, the herbalist Michele Albergo, who oriented his research towards a coloring formula able to combine the effectiveness of the product with the health of hair and skin. Thanks to his extraordinary knowledge of medicinal herbs, starting from formulations based on plant extracts, he gradually reduced the percentage of chemical ingredients, including hydrogen peroxide.
The 100% Made in Italy Certification provides consumers with the guarantee on the Italian orgin and the quality of purchased products.
Manufacturers issued with the 100% Made in Italy Certification undergo a series of checks in order to verify that the entire production cycle takes place in Italy.
The Certification follows the directives set in current Italian laws.