REIGN ITALIA is a 100% Made in Italy Certified Italian Manufacturer

Walter e Giorgio Cinciripini
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REIGN Italia emerged in 2007 on the Italian denim scene, revolutionizing the look of classic five-pocket jeans. Due to its incomparable treatments and unmistakable style, REIGN Italia was immediately recognized as different from any other denim brand on the market. Inspired from the very beginning in the "vintage" world, REIGN Italia acted with a Vision aimed at creating a denim line founded on the principle that every element in the customer's wardrobe should be rich in stories, unique and precious. The design of REIGN Italy soon caught the attention of those consumers who were more sensitive to trends, so that the demand for its denim grew rapidly. The jeans, with their special fit, washes and treatments, have all been designed with important details to attract attention at every glance. REIGN Italia has always created collections that generate great expectations in every season and that continue to raise the boundaries of quality denim. The high quality of the product and service and the strong propensity for research and innovation have now become the discriminating elements for selecting suppliers that can work with REIGN ITALIA to expand the commercial proposal with new product lines such as no-denim trousers , t-shirts, sweatshirts, sweaters, jackets and family goods such as shoes or small leather accessories that are considered in harmony with the brand's identity. The strong identity of the REIGN Italia brand has evolved over the years without ever forgetting its roots. An unmistakable style, which, season after season, combines strong innovation with tradition, experience with research, and, last but not least, technology with manual skills. The essence of the Brand lies in the innovative design, in the incomparable treatments, in the peculiar craftsmanship in the realization of its products.