ExclusivityMidnight Over My Action. MOMA We started this adventure thinking that phrase. There is a dividing line between traditional and new craftsmanship , as there is a line that demarcates the old and the new days. All them follow the same rules, but are not the same. When we started to produce the "used and dirty" did not expect to invent a genre, but we just wanted to wear products that are already proving their personalities lived, as the wrinkles of a face or the scars of a wound, make history the person who has them.